Can we make image serve as source material for visual identity? this was the starting point for the tool we created to generate the visual identity for ‘Huis voor Beeldcultuur’ or House of Visual Culture. This tool mixes images from the events and exhibitions they organize into ‘data minerals’ as we call them. these minerals can ‘listen’ to the data flow on the internet connected to the event and translate into these shapes.

This way we get a generated dynamic visual identity that still reflects the work or atmosphere of the work that is on display. By the end of the year you’ll get this mineral collection that represents the overall character of the event that took place. Edhv